Brand Strategist – Marketing Communications

Job Context

As a Brand Strategist, the incumbent will integrate company strategy into a cohesive brand strategy, ensuring consistent representation across all channels. This role balances strategic thinking, creative solutions, and executional finesse.

Job Descriptions:

Communication Strategy:

• Develop and execute communication plans to support IDLC’s marketing goals
• Create engaging and informative content that aligns with IDLC’s brand guidelines
• Develop an annual calendar for creative campaigns and review them based on marketing objectives
• Ensure all communication materials comply with brand guidelines

Brand Management:

• Align all brand assets with IDLC’s brand guidelines
• Manage key brand assets among stakeholders to ensure a cohesive visual experience
• Assess brand health using key metrics like brand preference, imagery, ad likeability, and brand equity
• Implement “brand shift” strategies based on consumer and business insights

Campaign Management:

• Initiate campaigns, prepare briefs, and coordinate with stakeholders for timely execution and delivery
• Monitor agency performance, negotiate terms, and align relationships with business goals

Vendor and Stakeholder Management:

• Negotiate and coordinate with creative, media, and activation agencies
• Develop and implement vendor management policies and procedures
• Collaborate with internal and external stakeholders to maintain strategic brand alignment

Competitor Landscape and Innovation:

• Scan competitor branding initiatives and assess industry best practices
• Develop new ideas and media innovations to keep the brand competitive
• Utilize trend spotting and consumer insights for innovative marketing efforts

Formulating and Anchoring Brand Strategy:

• Anchor the brand strategy in line with company/business strategy
• Sync all products, services, and initiatives under one brand story with proper customer insight
• Utilize customer segmentation insights and target segment strategies for marketing and relevant functions
• Construct and disseminate the brand platform, including brand promise, positioning, value propositions, and activities

Managing Brand Consistency:

• Utilize segment insights and brand platform to formulate brand guidelines
• Translate brand strategies into directions for various marketing executions
• Maintain consistency of brand assets across all internal and external communications
• Ensure strategic and architectural alignment of the brand framework

Job Requirements

Education

Bachelor’s degree with experience in brand building/development/strategic projects

Experience

4 – 6 years of direct working experience with brand(s)

Other Requirements

• Strategic understanding of marketing and brand management
• Strong collaborative and stakeholder management skills
• Analytical and detail-oriented
• Versatile and adaptable to new challenges
• Good team player

Job Location: Dhaka

Job Grade: Senior Executive Officer

Salary: Negotiable/ As per IDLC Policy

Job Nature: Full-time

Application Deadline: June 3, 2024