Job Context
As a Brand Strategist, the incumbent will integrate company strategy into a cohesive brand strategy, ensuring consistent representation across all channels. This role balances strategic thinking, creative solutions, and executional finesse.
Job Descriptions:
Communication Strategy:
- Develop and execute communication plans to support IDLC’s marketing goals
- Create engaging and informative content that aligns with IDLC’s brand guidelines
- Develop an annual calendar for creative campaigns and review them based on marketing objectives
- Ensure all communication materials comply with brand guidelines
Brand Management:
- Align all brand assets with IDLC’s brand guidelines
- Manage key brand assets among stakeholders to ensure a cohesive visual experience
- Assess brand health using key metrics like brand preference, imagery, ad likeability, and brand equity
- Implement “brand shift” strategies based on consumer and business insights
Campaign Management:
- Initiate campaigns, prepare briefs, and coordinate with stakeholders for timely execution and delivery
- Monitor agency performance, negotiate terms, and align relationships with business goals
Vendor and Stakeholder Management:
- Negotiate and coordinate with creative, media, and activation agencies
- Develop and implement vendor management policies and procedures
- Collaborate with internal and external stakeholders to maintain strategic brand alignment
Competitor Landscape and Innovation:
- Scan competitor branding initiatives and assess industry best practices
- Develop new ideas and media innovations to keep the brand competitive
- Utilize trend spotting and consumer insights for innovative marketing efforts
Formulating and Anchoring Brand Strategy:
- Anchor the brand strategy in line with company/business strategy
- Sync all products, services, and initiatives under one brand story with proper customer insight
- Utilize customer segmentation insights and target segment strategies for marketing and relevant functions
- Construct and disseminate the brand platform, including brand promise, positioning, value propositions, and activities
Managing Brand Consistency:
- Utilize segment insights and brand platform to formulate brand guidelines
- Translate brand strategies into directions for various marketing executions
- Maintain consistency of brand assets across all internal and external communications
- Ensure strategic and architectural alignment of the brand framework
Job Requirements
Education
Bachelor’s degree with experience in brand building/development/strategic projects
Experience
4 – 6 years of direct working experience with brand(s)
Other Requirements
- Strategic understanding of marketing and brand management
- Strong collaborative and stakeholder management skills
- Analytical and detail-oriented
- Versatile and adaptable to new challenges
- Good team player
Job Location: Dhaka
Job Grade: Senior Executive Officer
Salary: Negotiable/ As per IDLC Policy
Job Nature: Full-time
Application Deadline: June 3, 2024
আবেদন Brand Strategist – Marketing Communications.
চাকরি খালি আছে Brand Strategist – Marketing Communications এবং Brand Strategist – Marketing Communications বেতন.