Manager/ Senior Brand Manager

Company DescriptionSheba Platform Limited is an impact-oriented organization on a mission to positively impact millions of small businesses through a technology-enabled financial service platform. We are seeking passionate and purpose-driven people to join our team

Job Description

Job Summary:

As the Manager/Senior Manager, Brand, you will be responsible for spearheading our brand’s communication strategies to drive growth and profitability. You will play a pivotal role in ensuring our brand remains consistent, engaging, and aligned with stakeholder expectations. Your work will involve crafting data-driven narratives, executing multi-channel marketing campaigns, and collaborating with cross-functional teams to convey our brand’s unique story and value proposition.

Job Description:

• Spearhead brand communication strategies to drive growth and profitability, ensuring alignment with stakeholder expectations.
• Utilize data-driven insights to craft compelling brand narratives and effectively position brands in the market.
• Plan and execute comprehensive ATL, BTL, and TTL media campaigns to maximize brand exposure and engagement.
• Maintain brand essence and consistency through strategic oversight of creative and graphic content design.
• Ensure projects are completed on time, within budget, and in adherence to approved guidelines and milestones.
• Collaborate with cross-functional teams to conceptualize and convey the brand’s unique story and value proposition.
• Innovatively design and implement promotional campaigns, identifying new business opportunities and marketing initiatives.
• Craft diverse content and creative designs in multiple formats, adhering to style guidelines and targeting specific audiences.
• Leverage digital platforms for structured content distribution and analysis, optimizing strategies for increased conversion and engagement.
• Focus on building and tracking brand equity and loyalty across various ventures, establishing and maintaining brand guidelines for consistency.

Qualifications

Qualifications:

• Bachelor’s degree MBA in Marketing or a related field from a reputed university
• 6 to 8 years of experience in brand management or related roles
• Proven track record of developing and executing successful brand communication strategies
• Strong analytical and data-driven mindset
• Excellent project management and organizational skills
• Creative thinker with a keen eye for design and storytelling
• Proficiency in digital marketing and social media platforms
• Strong communication and interpersonal skills
• Ability to work collaboratively in a fast-paced, dynamic environment

Additional Information

• Salary: Negotiable (Depends on skills & experience)
• Subsidized lunch: Lunch is provided through catering services and is subsidized
• Laundry Service: We understand how busy our employees are with their work therefore to make things easier for them we offer our in-house ironing service for free
• Travel Expense: Employees would be able to claim travel expenses and food expenses when they have to spend for any business purpose
• Mobile Allowance: Employees are provided with a company-owned postpaid SIM card through which they can avail of the services offered by the SIM card company