Brand Manager, Pipeline Scandinavia – AbbVie

About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Abbvie is looking for a Brand Manager Pipeline, Scandinavia

AbbVie is a research biopharmaceutical company that works to develop innovative treatments and sustainable care solutions for serious diseases, with the goal of improving the lives of people affected by disease. Our focus areas are immunology, neurology, hematology and ophthalmology. AbbVie is present in 170 countries and has approximately 47,000 employees. In Scandinavia, we are about 250 employees with offices in all three countries.

A workplace for personal growth.
Since AbbVie was formed, there has been a clear belief that the people who work here are the company’s most important asset and its greatest competitive advantage. Our workplace is characterized by commitment, openness and trust. We want to create an innovative environment where everyone can contribute based on their full potential.

Our goal is to become Scandinavia’s best workplace, and we participate annually in the Great Place to Works survey to measure our progress. Over the last years, AbbVie has been ranked among the best workplaces in Norway, Sweden and Denmark.

The role
AbbVie have launched 1 product within hematology and are about to launch several within the area of hematology and solid tumors in the coming years. We are looking for a Brand Manager to join the AML & Pipeline team. As Brand Manager, you will report to the Business Unit Manager AML & Pipeline Scandinavia, and you are part of the cross-functional Brand Team consisting of Commercial, Medical, Market Access, Public and External Affairs among other functions.

As Brand Manager, you lead the gathering of customer experience insights to inform and support the Brand Team on delivery of patient-centric strategies. You are responsible for leading the brand planning process, analyzing the market landscape and key competitors as well as collecting patient insights that will serve as the foundation of the Brand Strategy.

As part of our AML & Pipeline team, you will also play a significant role in the operational implementation of our marketing initiatives, across channels and customers, to ensure successful launches.

Key Responsibilities Include:

• Tailor Global Brand Strategies into local strategies reflecting local market dynamics and stakeholder needs.
• Secure input from all stakeholders and their point of views in order to develop a robust and accurate understanding of the Patient Journey
• Propose strategic objectives for the Brand Team based on Patient Journey findings and adjust strategies in order to ensure patient-centricity.
• Lead the development of the local Integrated Brand Plans and the 1-year Tactical Brand Plan involving all relevant internal functions and stakeholders
• Effectively manage and execute all marketing brand activities as per Brand/functional Plan.
• Ensure insights and viewpoints from relevant external Stakeholders (Health Care Professional (HCP) and/or non-HCP) and synthesize the insights gained to identify target segments to optimize brand positioning.
• Ensure all functional deliverables are consistent with branding and deliver impactful messages aligned to Global Brand Story.
• Guide the design, development and implementation of all marketing activities including innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
• Drive monitoring of brand KPIs, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
• Manage projects within promotional budgets

Qualifications

Qualifications:

• Bachelor’s degree in biological sciences, pharmacy, business related field, or equivalent
• At least two (2) years of experience in a brand manager position within biotech/pharmaceutical industry, with proven track record of successful marketing planning and implementation
• Ability to lead, motivate and coordinate cross functional teams
• Solid working knowledge of healthcare environment and evolving landscape
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
• Solid knowledge on finance principles and processes
• English language proficiency verbally and in writing
• Preferably experience in and understanding of the areas of hematology/solid tumors
• Preferably established network within the therapeutic areas of hematology and solid tumors

Travel
Yes, 25 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
IC
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.