COPYWRITER WITH SPECIALIZATION IN ICO – Paragon Global

Paragon Global was established 18 years ago and is composed of a number of private organizations and NGOs. Through its main four business units, the Company aims to provide cutting-edge solutions to all its clients. Training is at the center of all activities whether related to Internships, Project Management, Recruitment, and the English Language School. The Company has throughout the years assisted more than 45,000 students in their work placement needs and English language practice, participated in hundreds of European projects, and collaborated with hundreds of European institutions and collaborators.

Brief

The Company is looking for a freelance Senior Copywriter to join our Marketing team. Our ideal candidate is a team-spirited, skilled, and imaginative writer with an eye for detail.

Responsibilities

• Research industry-related topics and identify gaps in our content

• Write original copy for ads and social networks

• Prepare and publish articles that describe our company and products

• Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)

• Use SEO practices to optimize articles and increase visibility

• Liaise with Designers to enrich the text with visual aids, like images and charts

• Shape language and tone used in sales emails, banners, and brochures

• Create and oversee reports on content (e.g. weekly or monthly)

• Interview clients, industry experts, and internal teams

• Monitor metrics related to our content, like web traffic and conversion rates

• Ensure all content is up-to-date

Requirements

• Minimum 5 years work experience as a Senior Copywriter, Product CopyWriter (ideally in Education related products/services) or similar role

• Portfolio of published articles

• Excellent writing and editing skills, with a keen eye for detail

• Hands-on experience with Content Management Systems (e.g. WordPress)

• An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)

• Solid time-management skills

• Basic keyword search knowledge

• Proficiency in the English Language (Required C2 level)

• BSc in Marketing, Communications, Journalism or relevant field

Conditions – Rate is 0.04USD cents per word and shall receive 1.5% commission on the net sales generated from B2C.

Part-time hours: 4 per week

Job Type: Part-time

Language:

• English (Required)

Work Remotely:

• Yes