GROUP MARKETING MANAGER – null

RESPONSIBILITIES AND DUTIES:

• Develop and execute strategic ongoing marketing initiatives and programs to target locals, tourists, and convention businesses to promote all KILO COLLECTIVE outlets as a must-see food restaurants or night life in Bali.
• Responsible for developing and implementing marketing strategies for the various restaurants and bars belong to KILO COLLECTIVE GROUP, including digital marketing planning, execution of brand campaigns, and deployment of strategies and tactics across social media, digital and creative design functions.
• Create, manage, and implement all-encompassing PR and marketing plans and programs, both short and long term, to increase revenue, generate foot traffic and build awareness.
• Plan and implement promotional campaigns to build awareness and drive visitation.
• Build CRM and email database campaigns to increase visitation and ensure repeat business.
• Work closely with the operations, accounting, branding teams to ensure alignment of programming and sales goals.
• Collaborate with business development and create marketing partnerships and promotions with suppliers, company business units, and complementary brands that drive revenue and access new audiences.
• Manage and monitor all digital marketing campaigns, paid social, email, and traditional OOH media campaigns to leverage maximum ROI.
• Develop on-site marketing and communications programs to maximize in-building conversion.
• Build a strong and engaged influencer program to build brand awareness and create usergenerated content.
• Manage outside agencies to direct support for PR, digital and email marketing, SEO, search, content creation, and creative campaigns.
• Oversee all reputation and citation management on Google, Yelp, and other digital platforms.
• Oversee the social media team, and manage the strategies to grow organic and paid social media channels.
• Plan and execute content strategy for all digital channels.
• Plan and excute offline and in house marketing strategy.
• Proactively keep abreast of current trends and events in marketing, social technologies, new media, and relevant industries.
• Measure performance of all marketing programs and communicate results to management

Job Type: Full-time

Salary: Rp20,000,000 – Rp28,000,000 per month