Market Development Manager – Dow – 서울

At a glance

Position: Senior Marketer (Market Development Manager)

Location: Seoul, Korea

Schedule: Full-time

Posted: Friday, Oct 8, 2021

Job Description

Typically regional, Senior Marketers can have a tactical or operational role that is short to medium term. According to their level of expertise, they are expected to execute market mapping, market research and business development projects under the guidance of a (Sr) Marketing Manager. They also help lead regional implementation of strategies championed by (Sr) Marketing Managers, liaising with Sales and other functions in order to identify and execute relevant commercial opportunities. The role is located in the area of responsibility, and requires mastery of local language(s).

Accountable and responsible to validate with (Sr) Marketing Managers and local commercial leadership SMART objectives for market entry, penetration, segment growth. Senior Marketers adjust/localize, sometimes design, & always deploy, strategy in the region and segments within their job scope, while making use of all relevant most effective modern marketing tools and technologies. They are expected to internally align relevant functions behind agreed business objectives, ensuring that marketing implementation is aligned with market development plans, sales plans and (if applicable) local Technical Sales and Development (TS&D) activities. This includes local execution of activities like product launches, commercialization and positioning in line with launch plans developed by their designated (Sr) Marketing Manager. Sr Marketers also contribute towards the assessment of local go-to market strategies and channel partners, including the adaptation of required supporting communications to ensure proper local deployment and execution of Marketing strategies. This encompasses coordination of critical internal functions, of local brand and product communications, daily maintenance and coordination of contact management and lead & opportunity management activities in region and segment within job scope.

Sr Marketers play the role of Dow’s eyes and ears in the region. They must understand their segment in a holistic view beyond short-term customer specificities. Sr Marketers are expected to proactively identify and report emerging trends and needs, product and market opportunities, business prospects, and benchmark market-perceived value of existing offering versus competition. They maintain a strong local value chain network to support all local activities contributing to sustainable profitable value capture and growth.

Senior Marketers execute regional implementation of the strategy as defined by the relevant (Sr) Marketing Manager, lead market mapping and market intelligence activities in area under job scope. They bring recommendations back to (Senior) Marketing Manager based on findings and proactively flag trends and disruptions as they emerge. Accountable to progress a sustainable and profitable lead and opportunity pipeline in respective area of responsibility.

About You

• You are a Quick learner. Rich experience in chemical industry, PU is preferred. You are able to learn and master new knowledge/business model/chemistry/application in several weeks.
• Business acumen. Be able to understand various chemical/PU downstream market segments. Identify sizable/profitable opportunities worth to pursue.
• Logical thinking. Understand market needs, explore new opportunities, develop strategies, implement based on logical thinking instead of solely on experience.
• Team work. Can engage team, respect team, work with team and motivate team to deliver results.
• Great communicator. Able to communicate with cross region/sub-region team. Can clearly and logically elaborate ideas.
• Brave and courageous. Willing to explore unknown territories. Enjoy staying out of comfort zone.
• Familiar with innovation process. Good at managing innovation portfolio.
• Driver. Motivate, support, help, encourage and drive team to deliver results.
• Rich experience in digital marketing, marketing automation, E-commerce, branding is preferred.

Required qualifications

• Bachelor is required. Master of science and MBA are preferred.
• 3+ years of experience as sales or marketer is preferred.

To apply

• Sign in or create your account
• Please allow 30 minutes to 1 hour to complete an assessment when you apply. This will need to be completed at once, as it cannot be saved and continued later. An assessment is required for each position.
• Make sure your resume is accessible
• What can we accomplish together? Apply to find out

With Dow careers, a position like this offers more:

• A robust total rewards program, including: competitive base pay, variable pay that rewards individual, team, and Company performance, and comprehensive benefits
• On-going learning opportunities within a diverse, inclusive and rewarding work environment
• Career experiences that can span different Dow businesses and functions with opportunities for personal and professional growth
• The chance to work within a global company and interact with colleagues from around the world
• Opportunities that spark your imagination and ignite your passion to help others

Dow Offers:

• A robust total rewards program, including: competitive base pay, variable pay that rewards individual, team, and Company performance, and comprehensive benefits
• On-going learning opportunities within a diverse, inclusive and rewarding work environment
• Career experiences that can span different Dow businesses and functions with opportunities for personal and professional growth
• The chance to work within a global company and interact with colleagues from around the world
• Opportunities that spark your imagination and ignite your passion to help others

About Dow

Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused innovation and leading business positions to achieve profitable growth. The Company’s ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company, with a purpose to deliver a sustainable future for the world through our materials science expertise and collaboration with our partners. Dow’s portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure, mobility and consumer care. Dow operates 106 manufacturing sites in 31 countries and employs approximately 35,700 people. Dow delivered sales of approximately $39 billion in 2020. References to Dow or the Company mean Dow Inc. and its subsidiaries.