For more than 135 years, The Coca-Cola Company has become the most recognized brand in the world. Our vision is to continue building, growing, and evolving our D2C e-commerce platform Coca-Cola en tu Hogar in conjunction with the bottling system. As a Manager Ecommerce Operations D2C you´ll implement strategy, focusing on growing 1:1 consumer relationships across our digital e-commerce platforms (Web and Chatbot) to effectively position our value proposition, developing customers loyalty, obtaining metrics that reflect the effectiveness and return on investment of digital marketing campaigns, developing commercial activities that engage consumers , identifying opportunities to optimize media investments, as well as trends that will drive current and future business.

Flexible Location LATAM: Mexico, Brazil, Chile, Peru

What You’ll Do For Us

• Scope: Mexico (Arca Continental)
• Manage local eCommerce processes to ensure operational effectiveness in collaboration with the bottler´s operational and marketing teams.
• Lead rollout processes with bottlers for launching new cities: catalogue, geofencing, page setup, etc.
• Design and implement end-to-end processes within the Coca-Cola Bottler E-commerce agencies.
• Implement digital and non-digital strategies to increase frequency and engagement across D2C platforms (website, chatbot, app, etc.) in coordination with the bottling system.
• Measure digital operations daily to achieve retention objectives (display, subscription, emailing, social media).
• Analyze a segmentation model to enable effective marketing across.
• Accountable for achieving eCommerce growth KPI’s: revenue, sessions, users, conversion rate, average ticket, retention rate.
• Challenge the status quo to continuously evolve the way of thinking for the Direct to Consumer.
• Leadership of a multifunctional squad.
• Chatbot business management.

Qualification & Requirements

• Bachelor’s degree in Marketing or similar is required
• 3 years in Ecommerce Project Management in global companies or digital startups with cross-functional team leadership experience
• Knowledge in Successful selling in a Direct-o-consumer and Ecommerce, Strong background in developing unique marketing strategies to meet consumer needs, Financial analysis, Data technologies
• Passion for bringing great consumer experience, Be result oriented, Able to be self-directed and able to juggle priorities, Strong communication and influence skills, Innovation consumer trends
• Fluent Spanish and English

What We Can Do For You

• Iconic and Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife and Topo Chico
• Expansive and Diverse Customers: We work with a diversified group of customers which range from retail and grocery outlets, theme parks, movie theatres, restaurant
• Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe and quality products
• Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others
• Community of Belonging: People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our partners to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better

Our Purpose And Growth CultureWe are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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