Search Engine Optimization Specialist

The MediaGale is a digital marketing and advertising agency with global operations in United States and Pakistan. With a young, energetic, and a motivated team, it is the right place for individuals passionate about creativity and boundary less imagination.

We are looking for an ambitious and result oriented Search Engine Optimization Specialist, at our Lahore office, to grow and strengthen our business. The goal is to drive sustainable growth through implementing strategies, analysing customer data, and forging strong campaign results.

The oriented Search Engine Optimization Specialist, reports to the Chief Executive Officer and is one of the key roles as it is the brain behind content strategy, link building and keyword strategy to increase rankings on all major search networks.

Primary Responsibilities

·   Optimize copy and landing pages for search engine marketing

·   Perform ongoing keyword discovery, expansion and optimization

·   Research and implement search engine optimization recommendations

·   Research and analyze competitor advertising links

·   Develop and implement link building strategy

·   Work with the development team to ensure SEO best practices are properly implemented on newly developed code

·   Work with editorial and marketing teams to drive SEO in content creation and content programming

·   Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

· Minimum Graduate from a reputable institution. 

· Proficient speaking skills in English and Arabic (if any).

·  Minimum 3 years of proven SEO experience.

·  Solid understanding of performance marketing, conversion, and online customer acquisition

·  In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).

·  Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

·  Experience with A/B and multivariate experiments.

·  Working knowledge of HTML, CSS, and JavaScript development and constraints.

·  Knowledge of ranking factors and search engine algorithms.

·  Up-to-date with the latest trends and best practices in SEO and SEM.