PPC Specialist for Google, Amazon and FaceBook – Pure Parima

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Job details

Salary
$24,000 – $40,000 a year

Job Type
Part-time

Number of hires for this role
1

Qualifications

    • High school or equivalent (Preferred)

    • Google Analytics: 1 year (Preferred)

    • Facebook Advertising: 1 year (Preferred)

Full Job Description

Pure Parima a luxury bedding company is looking for a PPC Specialist to work part time remotely. The primary role of the PPC Specialist is to implement PPC and paid digital advertising strategies that are continuously optimized for the most cost-effective CPC and CPA. Extensive experience managing popular PPC and paid digital advertising platforms are all must-haves for the PPC Specialist position.

RESPONSIBILTIES:

  • Create, manage, and execute paid search, display, and video campaigns, including campaign setup, strategy, optimizations, and placing in Google Ads, Amazon, Bing ads, Facebook, and other platforms.
  • Create Amazon PPC campaigns and optimize them to control spend and manage the campaigns.
  • Create events, landing page, call, and other conversions in GA & Google Tag Manager (GTM) based on campaign needs.
  • Manage new campaigns from scratch and ongoing account optimization, including defining account strategy, managing campaign budgets, bids management, keyword research, audience targeting, ad copy, and landing page experience
  • Identify new acquisition channels, research, and test their effectiveness.
  • Routinely perform A/B testing on campaigns, landing pages, and advertising strategies to optimize performance
  • Recommend new advertising formats and media to drive consumer engagement
  • Assist in Amazon automation tool setup and monitoring performance.
  • Develop a comprehensive understanding of positioning, products, and target demographics.

SKILLS:

  • Extensive PPC Management experience across a variety of channels
  • Google AdWords Certified preferred
  • Extensive Google Analytics and webmaster tools knowledge
  • Can demonstrate examples of profitable paid user acquisition
  • Populr PPC and paid digital advertising platforms are all must-haves for the PPC Specialist position.
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