Social Media Marketing Specialist

SUMMARY

The Social Media Marketing Specialist will help execute our content strategy with the goal of maximizing our reach and growth of our fanbase. The specialist will use emerging platforms to reach new fans and identify partnerships, collaborations and opportunities to reach new audiences.

DUTIES AND RESPONSIBILITIES

• Curate the Patriots YouTube account, posting content and optimizing headlines and thumbnails for maximum views, while adding cards and slates for retention; track trends and new platform features and utilize where appropriate, while working with the video team for YouTube specific content.

• Create content for TikTok and Instagram Reels, using archival footage, working internally to acquire new footage (players, cheer, mascot, etc.) and finding opportunities for duets, collaborations and exposure on other accounts.

• Share TikTok strategy with other internal creators, such as international agencies, stadium accounts and other internal departments.

• Identify and distribute photos from games, practices, events and photo shoots to players for posting on their accounts.

• Serve as photo runner/editor on game days, running cards and uploading select photos for use by social team, designers, web and international agencies in real time.

• Size, watermark and color photos and videos as needed.

• Moderate the Patriots Facebook Group, prompting fans with questions, providing unique prizes and approval admission and posts.

• Identify and interact with influencers, either for inclusion in our content or inclusion in their content; look for opportunities to partner to mutually reach new audiences.

• Manage inventory on signed items, facilitate the departments ticket allotment and use internal assets to engage with fans, influencers and collaborators.

• Collaborate with senior social producer on creative activations with outside creators (illustrators, animators, sculptors, etc) and handle request and contract process.

• Brainstorm collaboration opportunities for content and beyond, including retail, events and other partnerships.

• Monitor content trends across platforms and brainstorm content, especially for partner activations and tentpole events or major moments, such as schedule release.

• Help manage any new or emerging platforms, such as Twitch.

• Assist with community management, including emails, Facebook messages, Twitter mentions and comments on all platforms; flag story ideas, content opportunities and ways to engage with fans.

• Assist with graphics, including manipulating templates, for video and static purposes.

• Assist with special projects that help grow the fan base.

• Help post on social and/or digital media as needed.

• Collect iPhone content on the field, in the community, at practice and at events.

• Support Patriots international efforts as needed.

• Special projects and assignments as business dictates

SUPERVISORY RESPONSIBILITIES

SKILLS AND QUALIFICATIONS

• A passion for social media and the internet, particularly platforms like TikTok and YouTube and their audiences

• Excellent knowledge of platforms, their algorithms, back-end posting studios and how to optimize content by platform

• A proven track record brainstorming and executing original ideas, memes and trending content

• Ability to identify storylines, popular content and be at the forefront of trends

• Experience with Photoshop, Premiere and the Adobe Creative Suite, particularly vertical video production, graphic template manipulation and photo editing

• Exemplary interpersonal skills, working externally and internally, engaging with fans and external collaborators

• Great communication skills, with ability to pitch and explain ideas

• Organized, detail oriented, able to coordinate multiple tasks simultaneously and work on tight deadlines

• Ability to identify engaging and appropriate photos based on goals

PHYSICAL DEMANDS

• While performing the duties of this job, the employee is regularly required to sit and use hands to handle or feel.
• The employee frequently is required to talk or hear.
• The employee is occasionally required to reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

CERTIFICATES, LICENSES, REGISTRATIONS

• None required

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.