Product Marketing Manager – Satellogic

About Satellogic

Founded in 2010, Satellogic is a vertically integrated geospatial analytics company that will be the first in history to develop a scalable Earth Observation platform with the ability to remap the entire planet at high-frequency and high-resolution. Our mission is to democratize access to geospatial data and provide affordable, world class data science services for decision-makers and innovators who are solving the world’s most pressing problems.

Satellogic’s team of more than 280 employees across 10 countries, working in disciplines across satellite engineering, manufacturing, AI, software development, data science, operations, product management and sales has the goal to deliver a fundamentally better picture of our planet and the many forces that reshape it every day. We deliver this by expanding our existing constellation to 60+ LEO satellites in the next two years that will remap the planet at sub-meter resolution on a weekly basis. Our constellation will ultimately grow to offer our customers daily world remaps in 2025.

We are excited to grow with purpose-driven team members who push the limits, get things done, and never stop learning — all while being humble, honest, and empathetic.

About the team 

The Marketing team is responsible for the design, development, and implementation of the brand and communication strategy, executing integrated marketing programs to support business development, partnerships and lead generation efforts.

Marketing activities include designing and building the company’s brand, ensuring consistency in brand messaging, style, and content across all communication channels; creating and managing public relations, events and digital media planning, and developing external facing collaterals, product branding, and sales support materials, among others.

About the role

Satellogic is seeking an experienced Product Marketing Manager to lead outbound marketing activities, increasing customer engagement and paving the way for growth across the market. This role will work collaboratively with the Product, Sales, and Marketing teams to create demand for products through effective messaging and integrated marketing campaigns. The Product Marketing Manager will report directly to the VP of Marketing. 

Responsibilities 

The Product Marketing Manager will:

Conduct market analysis to monitor the competitive landscape, identify applications for the existing offering, and obtain in-depth understanding of buyer motivations and user needs to help establish product differentiators

Develop, implement and oversee a comprehensive and detailed GTM plan for current and new products and services, including creative promotion strategies and key activities to drive demand for our products with innovative marketing practices

Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data to support the retention of existing customers and the acquisition of new customers

Build on product messaging and positioning, crafting captivating messages that sets the company’s products apart from others to communicate the offering portfolio value proposition, features and benefits to customers

Help create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle (e.g. presentations, case studies, sales documentation, product videos, website copy, blog posts, landing pages, social media copy, advertisements, etc.)

Understand and support our sales channels and train them on the problems we solve for our users

Assess projects using relevant KPIs and feedback from existing and potential clients, and analyse the success of the marketing campaigns

About You 

Experience and Skills 

Bachelor’s / Master’s degree with at least 7 years of relevant work experience in marketing or business related field

Ability to combine creativity and strategic thinking, while being up to date with latest marketing trends, technology, techniques and and researching emerging consumer needs and experiences

Proven success in developing and executing promotional campaigns for products across a wide range of marketing channels

Deep understanding and demonstrated experience in managing a wide range of marketing tools across different channels, including proficiency in CRM tools, marketing automation tools, digital campaigns, web strategy, and other marketing technologies

Demonstrated hands-on ability in managing the production of a diverse range of marketing assets

Ability to multitask on several programs with little supervision

Strong planning and organizational skills, including keen attention to detail is critical

Excellent English presentation and writing skills

Exceptional team player who thrives in a multi-disciplinary team, well-organized and self-motivated with the ability to meet deadlines in a fast-paced environment

What we offer

Full time employment

Meaningful work with a sense of purpose

Competitive salary

Stock option plan

Remote working

Flexible vacation policy

Incredibly collaborative and supportive team

Satellogic values diversity and inclusion and is an equal opportunity employer. We are convinced that hiring and developing top talent from around the world for any given discipline will drive innovation, bring new solutions and deliver a superior product to our global customer base. We work to build an equitable and inclusive environment in which all people, regardless of gender, race, religion, or background, can come together to do their best work.

In your application, please feel free to note which pronouns you use (For example: she/her/hers, he/him/his, they/them/theirs, etc.)