Marketing Manager: African Beauty Brands (ABB) – L’Oreal – Johannesburg, Gauteng

Holistic business accountability for our African Beauty Brands in South Africa, incl. responsibility for the Education & Academy Team and the full P&L.

• Drive the organisational change of building a new future-proof CPD organisation with the right people and the core capabilities to deliver on the defined strategy 2022 – 2024;
• Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
• Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs
• Take ownership of launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences;
• Supervise the entire development process and the respect of deadlines
• Manage the budget (forecast; price strategy, profitability of the brand, P&L, etc.)
• Lead the marketing mix strategies and the adaptation of communication (incl. digital, e-Com. POS activations)
• Mobilise other departments (sales, logistic, education, etc.) and partner agencies;
• Build, develop and manage your team, train them and develop their marketing expertise and know-how

TECHNICAL / PROFESSIONAL & PERSONAL COMPETENCIES REQUIRED:

MARKET & CONSUMER INSIGHT:

• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT:

• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise

ACTIVATION EXCELLENCE:

• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP:

• Creates collaboration for bigger success
• Shares & leverages best practices

EDUCATION & EXPERIENCE

• Bachelor’s degree or a Post-grad qualification (Finance / Business administration)
• Prior work experience (7 years+) in FMCG Marketing; Digital; Trade marketing; Sales beneficial
• Critical-thinking skills
• Calculated, yet swift decision-making skills
• Excellent communication & collaboration skills
• Strong leadership ability
• Extensive (+5 years) experience in the field of Marketing / Sales / Digital

L’ORÉAL COMPETENCIES

• Innovator
• Strategist
• People Developer
• Integrator
• Entrepreneur